Juliana Bendek was born in Colombia and is the founder of two startups, an Industrial Design scholar in Germany, and has experience in raising R&D funding for social purposes. As the Co-Founder and COO of Elastic Energy, Juliana is a creative and strategic force, always driven by her passion to connect, care, and create. Her leadership ensures that every action, from operations to marketing, not only drives growth, but reflects her deep commitment to the company’s larger purpose: transforming the energy future in a sustainable way.