Hugo Martínez Montalbán is an industrial engineer and Commercial Director at Hexa, where he leads business development, partnerships, and market expansion. His experience spans project management, operational strategy, and community-driven initiatives, with a strong focus on building scalable, impact-oriented solutions. He has led national-level leadership programs as President of USEM Joven Nacional and currently serves as Chief Operating Officer of Villa Atl, a social organization focused on environmental education and ecosystem restoration. Hugo combines commercial execution with a background in sustainability and stakeholder engagement, enabling him to translate innovative technologies into viable market opportunities and strategic alliances.