Ángeles Marcial Mejía is the Co-Founder and COO of Earth IoT, an AgTech startup focused on making agricultural technology accessible to small and medium producers across Latin America. Raised in a rural farming family in southern Puebla, she developed a firsthand understanding of the challenges faced by producers, shaping her mission to bridge the gap between technology and real field needs. With a background in innovation and business development, she leads operations, partnerships, and impact strategy, working closely with communities, governments, and industry stakeholders. Her work centers on translating complex technological solutions into practical tools that improve decision-making, reduce resource use, and increase profitability for farmers. Ángeles is committed to building inclusive, scalable models that democratize access to agronomic knowledge and strengthen climate resilience in agriculture.